FJELL^ was established out of love of mountain spirit and outdoor lifestyle.
The brand is a combination of high mountain life and city life tied together with an aesthetic design, a future-oriented mindset, yet with the spirit from back in the day.
The product range contains boards, board care, accessories and our evolving clothing line.
Our products, boards and apparel, are produced and manufactured with a high level of quality, in both components and materials.
As we are based on the west coast of Norway, in the center of the most alpine landscape in the world, we have the best surroundings for inspiration, exploring and testing, fjord to peak.
With reference to our white transparent boards, our identity is based on humility for both nature and people.
FJELL^ strives to make sure everything produced is made as environmental friendly and sustainable as possible, and that all of our collaborators, manufacturers and factories share our environmental friendly focus, also that their employees work under safe and healthy conditions.
Managed by a Swiss company, the boards are handmade and manufactured in Tunis. During more than 15 years, the company has grown under strict Swiss quality standards.
The core of every board is made of poplar wood grown for the purpose, with recycled steel edges and non-toxic color on top sheet. The factory holds innovative production gear that will minimize the environmental footprint.
Our clothing garments are all made in Europe and Japan. Our merino wool knits from Scotland, our eco wax from Finland, our wool blankets from Norway, our t-shirts and long sleeves from Portugal, and our Mountain mittens from Japan.
All of our products are designed in Norway, and/or together with our collaborators.
Regarding our permanent collections, we are focused on investing in long lasting all season products. That is why we make classic and clean products that will not be replaced by a new collection every change of season. Yet, we will add new items to the collection as we go.
As an outdoor lifestyle brand, our High Mountain Coffee, roasted by Jacu Coffee Roastery is a symbol of our mindset, as good coffee is an important part of the FJELL^ -identity.
Our goal is to inspire people to get out and experience what FJELL^ is about, hence the idea of the brand.
Kristina ^ Kjetil, founders
FJELL^ Showroom, Kongensgate 10B, 6001 Aalesund, Norway